Activate Magic Confidence That Changes Your Life

Create an easy routine to energize your personal power (in under 30 days).


Yes! It's possible to rediscover yourself, own your worth and find your voice.

It's YOUR time!



is an online course and personal growth experience created for those who want learn and begin to create a daily practice that renews their confidence. I  believe and teach that women change the world with new confidence. All they need to begin is a mindset shift, a nurturing process and simple repeatable strategies to get there.

You're not looking to compete with others for the spotlight.

You just want to feel self-assured as the best version of your self, at this season in your life and to:

  • Rediscover the gifts and talents that make anything you choose to do meaningful.
  • Connect and attract people who see and appreciate the real you.
  • Lead those in your circles with more ease and authenticity.
  • Release the overwhelm and guilt  of looking after everyone else's needs.
  • Live and work with purpose and make a difference to the people around you.
  • Finally build the heart-warming relationships that support your growth.
  • Actually enjoy transitions in your life, no matter how up or down, knowing you have the skills to navigate any change with bold assurance in your decisions.

You're ready to take your inspiration and turn it into confident action.

Here's what happens when you activate Magic Confidence

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Delaina P.

In just 7 days, I noticed an overall sense of GRATITUDE!!  I love that the process isn't complicated. This has lifted my mindset immensely! It's simple, but powerful. 

Marwayne, Alberta, Canada

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Elizabeth S.

My mindset is more focused than ever. The journal keeps me coming back and staying aligned, which in turn, has changed my behaviour to one of focus and not scattered.

Oriskany, New York, USA

Right now, you have so much to offer the world but...

You don't have a way to realign and reset your confidence when it takes a hit from life's ups and downs leaving you not feeling like yourself.

Plus, you may be bombarded with all the personal growth advice of the Internet, gurus, friends, family and everyone with an opinion on your life.

Should I buy another book? Should I journal or make a vision board? Should I go to a conference or read Instagram? What do I do after I get all the information about growing myself?

It's overwhelming. No wonder you find yourself looking for the next idea while still not able to create lasting results with the tips you've collected from here, there and everywhere. wonder how to break out of the endless temporary fixes for boosting your confidence.

Imagine Your Beautiful Outcome...

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Yvette M.

I saw the change in the first day. It feels empowering to be able to articulate what my gifts, talents and values are. I am using my gifts intentionally everyday. It's freeing.

Tampa, Florida, USA

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MAGIC CONFIDENCE isn't just being inspired.

It's an uncommonly simple yet powerful action strategy that makes change happen from the inside.
Here's what I teach you in this hands-on, heart-led personal growth project:



✱ The difference between regular confidence and "magic confidence"

✱ The best way to connect your true self with the life you want to live.

✱ An easy way to redefine your unique spark.


✱ My completely unique way of finding and articulating your purpose.

✱ Why you need to develop a clear definition of success and how to do fast.

✱ How to never feel overwhelmed with everything on your plate.


✱ The guilt-proof way to create boundaries that honor your self and your new-found idea of purpose.

✱ A valuable process to develop a self-care discipline that gives you space to choose what is right for you every day.

MODULE 4 Michele's Favorite Lesson! 

✱ The little-known, but most important characteristics of truly supportive relationships

✱ Why not all "friends" are created equally for your growth. 

✱ The priceless framework to manage the relationships in your life without the guilt or the people-pleasing burden.


✱ How to maintain a daily Magic Confidence practice for sustainable growth based on your new principles.

✱ How to create a personal confidence roadmap that is guaranteed to bring new results.

MAGIC CONFIDENCE is your solution.

Including all the lessons and tools you need to design a daily confidence-renewing routine.

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When you sign up for Magic Confidence today, I'm gifting you my full-color, 70-page, printable journal & workbook for FREE!



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Hi! I'm Michele Charles Gustafson. After more than 22 years working with women, I've used my background as a strategic marketing consultant and award-winning business coach to create a "confidence for life"  platform where I help women master the image-confidence-success connection as a Certified Image Consultant, International Confidence Coach and creator of Hue and Style®.

I design winning processes and programs that help personal-growth focused change-makers reclaim their confidence in their self-worth, unique message, and true purpose. Step-by-step my participants and elite clients learn to uncover their inner “magic confidence” and align it with a magnetic image presence; all so they can make a greater impact on others.

I bring a charismatic results-driven approach to transforming your idea of "living your best life" and presenting yourself to the world, showing how the combination of a self-discovery process along with image and personal brand marketing principles can fuel accelerated momentum to your goals that leave a legacy.

Imagine what happens when you spark new confidence with a proven process.

MAGIC CONFIDENCE has everything you need to start.

Plus, you'll be guided every step of the way.

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A course, a workbook, a path to success and a change for the better...

Enjoy life-time access to your course lessons and printable journal workbook to revisit whenever you need to refresh and renew your practice.


Frequently Asked Questions

Start your MAGIC CONFIDENCE journey today for the absolutely lowest price.

Get this special offer before it expires.