Learn the go-getter's plan for showing up the right way!

Create a refreshed personal brand style & visibility roadmap in under 90 minutes.


Learn the go-getter's plan for showing up the right way!

Create a refreshed personal brand visibility roadmap in under 90 minutes.


It's been months of being inside, in a bubble, or out of the spotlight...

but now, for you - the ambitious, results-achiever type - you're ready to get back at it. You're ready to show up!

Maybe it feels like you've lost time in your business or career path but really, this moment in your life is a massive opportunity to do what "the bigs" do: REBRAND

You've heard "build your brand" everywhere but wonder what that means.

Successful people you admire - the ones whose books you read, podcasts you listen to - they all say "build your brand" but I also know you're left thinking all you need to do is:

➞ Collect thousands of followers on social media.

➞ Revamp your website with a new color scheme and copy.

➞ Spend all day on LinkedIn scrolling for opportunities.

➞ Get a new style (or a typical stylist) to polish up your look so try "looking the part".

None of these alone are the answer,

because the truth is, all of these must be combined with your inner motivation and purpose to attract and connect you with others that create opportunities for growth, advancement and profit.

Your personal brand image needs to be a complete commercial for your excellence. 

Studies Show This!

You are judged for your credibility, knowledge and expertise in as fast as one-tenth (0.1) of a second.

You are judged by others within the snap of a finger!

A complete, cohesive & crafted personal brand strategy can help you make the most of that nano-second!

Building a personal brand image

isn't about one task.

So many women business owners and professional fall into the short-sighted mistake of just redoing their website, honing what they post on social media or wearing a color they heard once communicates something they wish they could project with certainty and confidence.

There is a better way to think about this!

Focus on what really helps you connect with your upper management, that builds trust with your future clients, and attracts new opportunities meant for your passion and purpose.

Your most powerful personal communication & confidence strategy comes from


The truth is, the most successful, fulfilled and happy achievers know how to weave them together into a strategy that helps them get more out of life.

Let's be honest.

We all want a dream life!

If you work with, in, on or through others, you have a dream in your heart to:

be seen and valued for our contribution,

build a great business to leave a legacy,

advance your career to make a difference to others, and

be paid what we are worth.

That's awesome and you deserve to claim it!

To achieve these, you can't be invisible, hidden or gripped by self-doubt or insecurity.

Those you intend to lead need to see you and come to know you for your unique ability to help them.

This power doesn't happen by accident, by simply collecting followers, credentials or trendy outfits to be taken seriously.

Building a personal brand image means attaching your inner authenticity to your outer presentation in all ways that matter for people to believe in you.

Your dream life requires a roadmap for the communication and confidence it will take to get there.

Hi! I'm Michele Charles Gustafson.

(Yup, with one "L"!)

I'll be your teacher!

Over my 25 years award-winning entrepreneurial career, I’ve helped thousands of achievers to own their value, raise their voice and be more visible to make their dreams come true.

I'm the creator of the Hue And Style® mentorship program where I do my most transformative work with my clients as a Certified Image & Color Consultant, Certified Master Life Coach, Personal Branding Expert, International Confidence Mentor, National Morning Show Guest Speaker, and Best-selling Author of Show Up Confident.

I use my journey to help others. From burn-out to depression, I was there, but I managed to move from an overwhelmed, people-pleasing Type-A crippled by the need to achieve to a self-proclaimed Type-A-In-Recovery who found peace in living from a place of creativity, authenticity, purpose and joy. And guess what? This shift has brought me more clarity, self-acceptance, resilience and abundance; more than I could have ever had running my life the old way. 

If you remember nothing else about me, I teach women that nothing new happens without fresh confidence and that how you see yourself in the mirror either fuels or stalls your self-esteem, business, career, and relationship goals.

With decades of success combining self-development clarity, personal branding strategies, image consulting concepts, and personal styling techniques, I'm here to help you renew your self-belief through your image and show up confidently for everything you want to be and create.

I'm a Confidence Activator & Success Accelerator.

You can take a tiny step forward into my results-producing universe. Begin right now with this workshop.

Let Me Help You!



10:00 am PST / 11:00 am MST / 1:00 pm EST










After this workshop, you’ll be able to:


the effectiveness of your current personal brand image & reputation to reveal if it is a superpower or super saboteur for your goals.


the 5 modern & more effective ways to stand out in a crowded, loud world that builds trust in your expertise in under 3 seconds.


outdated fashion obsession and irrelevant style myths with what makes your appearance a memorable marketing commercial for your professional reputation.


the thousands of dollars you may be leaving on the table in unclaimed opportunities, raises, business or promotions because of your current image presentation.

Here’s what you’re going to get:

90 Minute Masterclass (Value $99)

Learn the top 5 personal brand image & style fundamentals based on my exclusive 25 year client-success proven framework plus how and why you need to weave them together in the next 3 months to boost the success of your goals! 

Exclusive "Scorecard" Worksheet (Value $49)

Assess and track your current image. Only available in this class, you'll see how your current image measures up and the exact areas to improve for increased perceived value, visibility (and style too)!

Class Replay (Value $59)

Can't attend live? Get limited time access to the class and learn on your own time! 


"Choose To Challenge" Audio Workshop

(Value $49)

Learn how to embrace an unexpected feeling and use it to fuel any change you want to make for yourself and others (and it's less scary than you think). This 42-minute lesson will motivate you to take new action starting today.

See you in workshop!

9:00 am PST / 10:00 am MST / 12:00 pm EST











for less than a fancy coffee date with a friend

Today's Price Just $17

I created this workshop for you to get beginner understanding of your complete personal brand and confidence from an expert. 

It's your perfect next step if you've:

  • Followed me and find my one-of-a-kind image-confidence message intriguing. 
  • Read my book Show Up Confident and wondered about the way you actually make the shift to "dress in confidence" I share, or
  • You are brand new to me and are simply ready to take a small step into a new season of confidence so you can bust out of a rut and get more out of your life.

Could you wait on it?

The average time it takes to build a personal brand reputation that sticks in people's minds is

3 to 6 months. 

What opportunities will have passed you?

What profit will have walked out the door?

Can you really afford to wait to start learning what will make all the difference to you showing up with confidence?

Nope! Can't afford to wait! I'm in!

Ok! Decision Time!

Here's what I've got for you:


90-Minute Masterclass - Value $99

Exclusive Worksheet - Value $49

Class Replay Value $59

Confidence Reset 42-Minute Audio Session Value $29



Today's Price Now $17


Got It! I'm in, Michele!

Time is of the essence!

Remember, I shared that it takes 3-6 months to build a personal brand image and reputation that people come to recognition, respect and trust. 

A clear, cohesive self-presentation from your appearance to you how you communicate your authority can be the difference between a successful business or rebounded career and a dream that never gets off the ground.

If you have ambitions of a new position, switching up careers, building something new, pitching yourself, or presenting your knowledge in bigger ways, you needed to have started this process 6 months ago

Go beyond reading sifting through generic tips and obsessing over the short-sighted visibility hacks and instead, learn the vital formula that puts you in control with how to show up and stand out as your best!

Let me help you kickstart your new visibility so you can boost your value and amplify your voice!


If you’ve made it this far, this workshop is part of your next step!

Let’s jump in, Lady!


I'm ready, Michele! ➞