You've changed (in so many ways) and maybe you feel even more invisible.

So how do you stand out from all the noise, reinvent your relevance and feel like yourself at the same time?


Increase Your #1 Personal Brand Asset!

Build Your

Trust Factor


Am I right or wrong here...

➤ You wonder if you’re coming across the right way in this "new world."

Your potential new clients & connections are looking at you on or offline at every cue you project from your appearance to your body language to the language of your emails. If you are getting and one of these image points of contact wrong, you risk pushing people & opportunities away costing you thousands (if not tens of thousands).

➤ You hesitate to "put yourself out there" or speak up about yourself & your contribution.

You secretly wish you could go back to turning off video and just meet by phone, or you say a little prayer every night that you won't have to see yourself on camera while knowing deep down that it's not about the Zoom camera, it's really about feeling insecure that you don't know how to weave all the pieces of your image together strategically and consistently to maximize your presence.

➤ You worry that you aren't seen and watch others attract and claim opportunities you know could be meant for you.

It drives you crazy NOT to know why you seem to be left behind or in the background when your drive, excellence and expertise deserve to be valued and visible. You know it's your time to stand in the spotlight with ease - polished, poised and ready for your day's success. 

➤ You know you are leaving money on the table in your business or career in clients and promotions you could be gaining.

Do you know that you can stand to earn up to 20% more when you strategically align your image with your goals? Take your current annual revenue or salary and multiply it by 20%. (I'll wait.) What would you do with that extra money?

For the woman 
eager to shift out of transition and into confidence,
ready to amplify her visibility and accelerate her vision,
ready to step into the acceptance that there's no time to waste to get her goals,
ready to take the first step to own her authenticity and lead others with it...


Here's What's Possible...

You can be:

➤ FEARLESS and own your unique message then use it to share, promote and teach what you love without feeling sales-y or pushy.

➤ MAGNETIC and attract the exact right clients, collaborations and opportunities that use your gifts, talents and expertise, and when you need to, be assertive enough to say "no" unapologetically without an ounce of guilt or regret.

➤ A LEADER who is an authentic example to others crushing every last bit of imposter syndrome.

➤ A WALKING COMMERCIAL for your greatness and how you serve others which makes you unforgettably captivating to your audience and gets you chosen.

To do all of this, you'll need the element that 99% of women don't have defined. You'll need to master your


Ok, yes! I'm in! ➤

Trust Factor:


Learn How To Take Your Personal Brand Reputation From

Invisible to Invincible

(and get the secret to building your confidence every day that makes your personal brand 10x more memorable.)

You will learn and work on:

Lesson 1

The Truth About The 'Know-Like-Trust' Concept 

Learn why this buzz-wordy cliche is misleading you and why it's more important than ever to know the real meaning and use it in the right way - in every video-conference meeting, with every business move and with ever promotion application.

Lesson 2

How To Stand Out In Any Competitive Environment

Find out the expert way to command the right kind of attention that makes you magnetically approachable and absolutely unforgettable on or offline.

Lesson 3

The Most Important (and Overlooked) Thing To Master For Your Trust Factor

Get what 99% of women don't know they need to master to 10x their visibility and accelerate trust with the ideal audience that builds their business, career, team or organization.


Make Your Image More Profitable

Learn how much more you could be earning, making or charging if you aligned all ways you communicate your best self.


Here's why Trust Factor Is Unique...

  • This is not a social media course. Though learning to build a trustworthy personal brand will help you with all of your social media.
  • This is not a passive webinar. This is an interactive class where you will know what's missing in your personal brand appearance, behavior and communication by lesson three so you can act on fixing it!
  • This is not some fluffy motivational "prop-up". This is an expert-led, client-results-proven series that sets you up to know if the way you present yourself is helping or hurting your business, career or dreams.
  • This is a chance to get clear on what's next for you - guided by a Master.

After Trust Factor, you will:

KNOW your personal Trust Factor level
LIKE or decide to change the personal brand message you are projecting right now.
TRUST yourself to uncover why you've been stuck and commit to improving your confidence.

Here's what you're going to get inside:



Over 60 minutes of learning with Michele as your expert.


Deep-diving, interactive homework to help you determine your current Trust Factor level.

Value of $130


Increase The Value & Profitability of Personal Brand

Learn to calculate your "Image Math" and discover the exact dollar amount (the thousands or tens of thousands) you are leaving on the table by not aligning an authentic strategic personal brand image. (You'll be shocked!)

Value of $59




This Offer Available For The Next:









What Participants Say About The Very First Lesson:


Hi! I'm Michele Charles Gustafson.

(Yup, with one "L"!)

I’ve been helping women stand out for almost 25 years through my award-winning, multi-six figure entrepreneurial career.

I’ve helped thousands of women own their value, raise their voice and be more visible to make their dreams come true.

I'm the creator of the Hue And Style® mentorship program where I do my most transformative work with my clients as a Certified Image & Color Consultant, Certified Master Life Coach, Personal Branding Expert,  International Confidence Mentor and author of Amazon best-seller Show Up Confident. And if you remember nothing else about me, I teach women that nothing new happens without fresh confidence and that how you see yourself in the mirror either fuels or stalls your self-esteem, business, career, and relationship goals.

With decades of success combining self-development clarity, personal branding strategies, image consulting concepts, and personal styling techniques, I'm here to help you renew your self-belief through your image and show up confidently for everything you want to be and create.

I'm a Confidence Activator & Success Accelerator. 

You can take a tiny step forward into my results-producing universe. Begin right now with this workshop.

As Featured On

I created this workshop for you to experience a tiny bit of how I change the lives of women in my mentorship.


If you're a woman ready to amplify your visibility and accelerate your vision,
If you're stepping into the acceptance that there's no time to waste to serve your purpose,
If you're excited to take the first step to own your authenticity and leading others with it,


The Trust Factor Workshop

is for you!