Nice To Meet You!

I'm Michele Charles Gustafson.

Just call me MCG.

I deal in something far greater than just simple fashion...

After more than 22 years transforming excellence-driven individuals as an award-winning life coach, business coach, personal brand marketing expert and image consultant,


That's why since 2008 women on and offline have called me "The Confidence Stylist". I use my one-of-a-kind mix of expertise in strategic marketing, image consulting and success coaching with my own journey through depression to help my roster of local and international clients connect how they see themselves in the mirror, to a new confidence mindset that transforms their relationships, careers, businesses, families and communities. It's a transformation that starts with "the clothes" but becomes so much more.

As as an award-winning Certified Image Consultant and Certified Professional Life Coach, I am passionate about teaching my clients and communities that authentic style is a reflection of who you are becoming as a person and to commit to the learning the psychology of dressing along with "fashion" as a tool to build a total image reputation aimed at connecting and attracting the right people for your purpose and goals.

I prepare my clients for SUCCESS. 

I teach that when you become reacquainted with your true self, you renew your self-belief and energize your legacy-leaving purpose. These two produce an unmatched kind of confidence that when combined with personal brand marketing principles and my Hue and Style® image process,  and performance-coaching mindset strategies captivates your audience, upper management, new love interests or anyone with whom you wish to connect. Joy explodes as you find new momentum toward success.

Above all, I believe in individuality.

I know that every person needs personalized discovery along with learning a new practical solution to make change that stick. Over the thousands I have coached and mentored, on and off-line, locally and globally, the ones who have learned to: 

  • adore themselves more
  • make bigger pay-checks
  • build productive teams
  • curate supportive communities
  • spark their love lives
  • save their marriages
  • attract ideal relationships
  • build happier homes with more confident kids, and
  • dress in seriously stunning personal style

have done it from my tailored way of learning, discovery and support that has started to change their lives in as little as 24 hours of beginning their mentorship experience with me. Those are the only kind of results I am interested in getting for my clients - swift, real, deep and lasting.

I use my journey to change others...

I spent more than 15 years, using my Commerce (Honors) Degree in Marketing Strategy from the top university in Canada, as an award-winning, multi 6-figure direct sales company unit sales leader and business coach in the top 1% of the company receiving national recognition, cars, travel and over 8-carats in reward diamonds. 

Despite all that achievement I suffered my own bout of depression linked to the definition of my self being tied to my role and outer validation of my business success.   When I became a mother, my role changed and so did everything - my body, my business, my priorities - and I couldn’t get them to match up and balance. I fell into a deep sadness, toxic behaviors, and a crippling mental health “fog” that threatened the happiness of every part of my life.

I punished myself with fad diets, flogging exercise to try to regain my body hoping it would renew the confidence in who I thought I was supposed to be when what I needed to find was new definition of success crafted from deep purpose.

I turned to my first love - color. That discovery led to a spark of new self-acceptance. I dove in learning more about every corner of myself, including my values, my body, my own self-expression and to see myself in the mirror for the woman I was becoming - full of new possibilities and purpose. 

I dropped the comparison with others, found my own voice, redefined my powerfully connected personal brand and dressed as 'Her' - the new Michele.

After I made my own transformation, I switched my focus from a top-achiever marketing products to a  breakthrough-deliverer changing hearts and marketing people - packaging their personal brand images + coaching them to master the image-mindset-success connection with the process I used on myself. Hue and Style® was born.

I am focused on Transformation

I only believe in permanent change...

I don't believe a quick, generic fix can solve your style, confidence or visibility problems.  They don't work and leave you deflated. "Band-aids" tips only give you a temporary feeling of a fix.  It's a major reason why you don't see "tips and tricks" blogs from me. I want you to heal fully, deeply, permanently from any transition has thrown you, prepare to show up for your next step and I want you to have the tools to do it over and over for the rest of your life. That starts with committing to yourself, your reason for being here and your reason for doing what you do well.

Confidence is not a one time fix but with tools and a process to always evolve your self-worth and honor it every day you get dressed.  You sky-rocket your success. This is what Hue And Style® does for the individual ready to embrace the evolution.


First, Learn From Me...

I know I'm different than most who will teach you "how to dress yourself." That's ok. I know my calling is to teach you to commit to "why you get dressed" and then learn the most powerful way in the world to actually do it. Discover more about my truly transformational, whole-woman, inside-out approach with an introductory workshop complete with video lessons and interactive assessments. 

Try on a little bit of the Hue And Style® Experience.


I'm the only one who transforms individuals like I do.

With my unique mix of backgrounds in strategic marketing, personal branding, image consulting, relationship selling, public speaking, entrepreneurship, and personal coaching, I use my expertise & experience to help who I serve find not only their most stunning style with a lean, versatile wardrobe but I help them develop new confidence mindset and resilience skills to help them create the lives that bring them joy.  They claim their own definition of success in business, home-life and relationships.

Imagine truly falling in love with yourself, your purpose and making every decision from an unshakable self-assuredness.

  • What job to apply for...
  • What offer to take...
  • What business to start...
  • What marketing message to share...
  • What networking to do...
  • What leadership style to adopt...
  • When to stand up for yourself..
  • Which friendships to nurture...
  • Which relationships to release...

and, of course, 

  • What to wear to do it all.

 It's exciting isn't it? And it's possible.

My method is 100% successful.

In the end, none of my story, accolades or achievements matter if I don't get 💯 life-changing breakthrough RESULTS for my clients, right?

I totally agree with you. Allow me to introduce you to just a fraction of my clients...