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Nice To Meet You

I'm Michele Charles Gustafson...

...and I'm not "the Fashion Lady."

I deal in something far greater than simple fashion...

After more than 20 years mentoring women as an award-winning confidence mentor, business coach, personal brand marketing expert and image consultant,


That's why since 2008 women on and offline have called me "The Confidence Stylist". I use my one-of-a-kind mix of expertise in strategic marketing, image consulting and success coaching with my own journey through depression to help my roster of local and international clients connect how they see themselves in the mirror, to a new confidence mindset that transforms their relationships, careers, businesses, families and communities. It's a transformation that starts with "the clothes" but becomes so much more.

I am passionate about teaching women that style is a reflection of who you are becoming and that "fashion" is a tool to build a total image reputation aimed at connecting and attracting the right people for your purpose and goals.

I prepare women to impact to others.

I teach and mentor women that when you become reacquainted with your true self, and your deep purpose,  a magnetic presence - and gorgeous style - that captivates others - can be found through my defined Hue And Style® process. Then, the confidence to achieve success explodes and changes your entire life.

I am focused on Transformation

I only believe in permanent change...

I don't believe in a quick fix for anything - for your style, your confidence or your growth.  They don't work and leave you deflated. It's a major reason why you don't see "tips and tricks" blogs from me.  There are plenty of those on the internet elsewhere to leave you with a false sense of security that you've found a lasting image, style and confidence solution - when you have really just found a "band-aid."

I believe in individuality.

That means every woman requires personalized discovery inside a solution - tailored to her - to make a change that sticks.  Over the thousands of women I have coached and mentored, on and off-line, locally and globally, the ones who have learned to: 

  • adore themselves more
  • make bigger pay-checks
  • build productive teams
  • curate supportive communities
  • spark their love lives
  • save their marriages
  • attract ideal relationships, and
  • build happier homes with more confident kids
  • and dress in seriously stunning personal style

have done it out of my PROCESS of learning, discovery and support that has started to change their lives in as little as 2 days of beginning to work with me. Those are the only kind of results I am interested in getting for my clients - real, deep and lasting.

I use my journey to change others...

I spent more than 15 years, using my Commerce (Honors) Degree in Marketing Strategy from the top university in Canada, as an award-winning, multi 6-figure direct sales company unit sales leader and business coach in the top 1% of the company receiving national recognition, cars, travel and over 8-carats in reward diamonds. 

Despite all that achievement I suffered my own bout of depression linked to the definition of my self being tied to my role and business success.  When I became a mother, my role changed so my business changed and I fell into a deep sadness that threatened the happiness of every part of my life.

I punished myself with fad diets, flogging exercise to try to regain my confidence in who I thought I was supposed to be when who I needed to find a new definition of success crafted from deep purpose.

I found new self-acceptance in learning about every corner of myself, including my values, my body, my own self-expression and to see myself in the mirror for the woman I was becoming - full of new possibilities and purpose. 

I dropped the comparison with others, found my own voice, redefined my powerfully connected personal brand and dressed as 'Her' - the new Michele.

After I made my own transformation, I switched my focus from a top-achiever marketing products to a  breakthrough-deliverer changing hearts and marketing people - packaging their personal brand images + coaching them to master the image-mindset-success connection. 

I'm the only one who transforms women like I do.

With my unique mix of backgrounds and award-winning in all areas of  image, marketing, sales, public speaking, entrepreneurship, and personal coaching, I help my clients find not only their perfect style, and a lean, versatile wardrobe but a new level of confidence mindset management  and resiliency skills to help them create the lives that bring them joy.  They claim their own definition of success in business, home-life and relationships.

They come to love themselves, their purpose and their lives...a real dream come true! All beginning with changing how they see themselves in the mirror getting dressed every day.  Be clear, Lady, they are linked.

In the end, none of my story, accolades or achievements matter if I don't get life-changing breakthrough RESULTS for my clients, right?
I totally agree with you.

See just some of my clients' results...


See more on LinkedIn if my clients' results don't speak from themselves.

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