2023 Pantone Color of The Year: Viva Magenta | Hue And Style

color fashion hue and style philosophy style Dec 02, 2022
Pantone, the color authority, has released their Color Of The Year 2023, and it's an energetic, joyful jolt of optimism: Viva Magenta
Pantone describes Viva Magenta as "a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that manifests as a stand-out statement.
Standing in my own Hue and Style® Universe with a method of connecting color psychology to personal values, expression, and personal brand impact, here's my take:



I teach my clients from the three tiers of aspirational color influence; this hue offers us a rare flash into the fleeting moments of joy in life. Of the five influencing outcomes in Hue and Style® Color Power psychology, Viva Magenta is a red-violet that is undeniably bold and assertive.
"Viva Magenta calls each of us to bravely assert our unique passions to create momentum after change." ~MCG



All hues are not perfect for all skin tones. Every hue has characteristics that either harmonize with your natural features or compete with them. 
Viva Magenta is a red hue balanced between warm and cool with its roots in the timeless Carmine red. It has a flattering variation on all 12-season palettes with slight tonal adjustments made for color analysis seasons dominant in Deepness, Mutedness or Warmth. Use this hue in the "hot zone" - boobs and up - from your custom palette in clothing, and especially powerful on the lips.


Viva Magenta is our battle cry to finally break out of being quiet - but wants to do it in a way that is completely unique and inclusive to all. This hue is not about presenting aggressively. It's aim is to be seen yet approachable.
It encourages us to connect to the creative and natural spark in us that is, at it's core, FUN! That's universal to our humanity, hence a hue that's truly universal is so welcomed. It's Hue and Style® Color Influence psychology is one of driven creativity and vision that when used by the wearer in the right way will help you to "show up confident" now more than ever - and will invite others to come along with you. Its purity in hue suggests that there's no time like the present to take on challenges while keeping a dash of compassion with every solution and connection we make.
I see a "let's go boldly together" message in this 2023 hue selection.
Now, my image consultant, color expert and confidence coach challenge for you:
Instead of just "wearing" this color, how will you use its message to expand your voice? How will you use it with deeper intent to offer new clarity and bridge new understanding to lead in your business, organization, or community?
Not sure how? Not sure if you can wear it or if it's right for you? That's my expertise. 
Combining personalized color analysis, the use of color psychology for influence, and values-filled style as part of a complete image strategy will amplify your visibility authentically.


If you're ready for that kind of superpower to make your next impact, find out how I can help you put all the pieces together here.

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