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Magic Confidence

The Blog by Michele Charles Gustafson

Use Your Words to Connect With People

The way you communicate to others with your words builds rapport and trust.  It can bring people together or push them away.  Communication can be non-verbal but what you say is verbally is the last piece of being able connect with others. Customer service rides on yours (and your team or organization’s) ability to welcome people using the right words. Listen as I break down two...
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Why You're Taking Wearing Color For Granted

Wearing color can be fun but consider who you could influence silently if you used it strategically.  In this micro-episode, Michele explains why one hue does not emit one meaning and why typical color psychology color meanings are incomplete for you to use color as a personal brand marketing superpower.  Today, you’ve got your Hue and Style® color expert in the house....
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The Myth of the Fashion Uniform

The idea of a “fashion uniform” sounds attractive - easy, a no-brainer - especially when iconic figures like Steve Jobs can wear one.  In this episode, Michele breaks down what you’re missing about adopting a fashion uniform instead of an image strategy.

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Why Mainstream Style Comparison Will Smash Your Confidence

The mainstream tactics for 'finding style’, over the long term, keep you in more confusion, frustration and self-doubt than you realized.  The secret to finding what looks good on you on the outside lies on the inside instead.  Find out why! 

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Don't Fall For This 'Style Tip' Type

 The “every girl needs....post, video, blog”. You’ve seen them. My question to you is... but ‘do you?’ I’ll be the first to help you see the answer is “no”. When it comes to personal style, it’s not possible for “every girl to need ___”. Why? Because personal style is.....PERSONAL.

Here’s a flip that has created the...

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What I Really Do That You May Not Realize

What I do for women is not for “fashion-hunters,” it’s for “impact-makers”.

I help women be noticed, be memorable and create a picture of total confidence for themselves and their public by teaching them to know every single detail about who they truly are, to rediscover their deep purpose and to present themselves for the lives they are creating.

It may start as I...

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How You Know A Decision Will Unlock Breakthrough Success

In the Season 1 finale, Michele dives in deep into two things you need to create any change that moves you to your next level of success.  They are elements you probably haven’t considered and may be actually holding you back from more if you don’t know how to use them in your favour. Tune in as all the lesson of the season collide to help you see why your purpose, image,...

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The Scary Truth About Your Personal Branding Strategy

Today, I’m breaking down the truth about Personal Branding - what it is and what it’s not - direct and in my signature peachy style coming straight from my expert image and marketing background. If you think building your brand means just putting up a website or looking cute at your brand photo shoot, you’ll need to listen.  There is far more to it and far more at stake...
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The Overlooked But Insanely Valuable Image Elements

Part 3 of the Image Impact Primer Series. In this final installment of the Series, Michele jam packs two image concepts into one episode (so don’t stop listening after the first part). She shares what most people overlook with their image while they are unknowingly wrong to just focus on fashion.

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"Dress for Success" Is No Longer Enough

“Dress for Success” Is No Longer Enough
Part 2 of the Image Impact Primer Series. The concept of “Dress for Success” is flawed.  Listen as Michele explains why updating this concept to “Dress In Confidence” serves you more deeply and with greater results.
 

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