Confidence Shift

The Blog by Michele Charles Gustafson

The Myth of the Fashion Uniform

The idea of a “fashion uniform” sounds attractive - easy, a no-brainer - especially when iconic figures like Steve Jobs can wear one.  In this episode, Michele breaks down what you’re missing about adopting a fashion uniform instead of an image strategy.
 

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Why Mainstream Style Comparison Will Smash Your Confidence

The mainstream tactics for 'finding style’, over the long term, keep you in more confusion, frustration and self-doubt than you realized.  The secret to finding what looks good on you on the outside lies on the inside instead.  Find out why! 

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Don't Fall For This 'Style Tip' Type

 The “every girl needs....post, video, blog”. You’ve seen them. My question to you is... but ‘do you?’ I’ll be the first to help you see the answer is “no”. When it comes to personal style, it’s not possible for “every girl to need ___”. Why? Because personal style is.....PERSONAL.

Here’s a flip that has created the biggest transformations in style and confidence mindset in women I work with that has allowed them to not just showcase their authentic selves with what they wear but to deeply own their space in the world and the outcome they give others; Every girl needs...purpose ATTACHED to their personal style.

Huh?

Yes. Knowing the reason why you get up, get dressed, stand out from the crowd, voice a new opinion, put your hat in the ring, risk being misunderstood is the key to aligning what you wear with your beautiful purpose.

It’s not just about what is cute this season if you want to Dress In...

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What I Really Do That You May Not Realize

What I do for women is not for “fashion-hunters,” it’s for “impact-makers”.

I help women be noticed, be memorable and create a picture of total confidence for themselves and their public by teaching them to know every single detail about who they truly are, to rediscover their deep purpose and to present themselves for the lives they are creating.

It may start as I show them how to translate this refreshed spirit into a magnetically stylish image of presence that has people wanting to meet them, but it skyrockets when they 10x their own confidence and begin using that momentum to take action that changes their lives and the lives of those they serve, grow and love.

My process is no measly collection of “tips and tricks” is a juggernaut packed with one-of-a-kind proven personal brand marketing strategy, color psychology wizardry, evolving wardrobe framework, priceless personal growth, and an international support community of like-minded...

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How You Know A Decision Will Unlock Breakthrough Success

In the Season 1 finale, Michele dives in deep into two things you need to create any change that moves you to your next level of success.  They are elements you probably haven’t considered and may be actually holding you back from more if you don’t know how to use them in your favour. Tune in as all the lesson of the season collide to help you see why your purpose, image, identity, mindset and actions need to collide in the right way to fill your life with success and joy as you define it.

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The Scary Truth About Your Personal Branding Strategy

Today, I’m breaking down the truth about Personal Branding - what it is and what it’s not - direct and in my signature peachy style coming straight from my expert image and marketing background. If you think building your brand means just putting up a website or looking cute at your brand photo shoot, you’ll need to listen.  There is far more to it and far more at stake than you realize!
 
The masterclass mentioned in this broadcast is a FREE workshop you can access at bit.ly/whystyleseries. See you inside!
 

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The Overlooked But Insanely Valuable Image Elements

Part 3 of the Image Impact Primer Series. In this final installment of the Series, Michele jam packs two image concepts into one episode (so don’t stop listening after the first part). She shares what most people overlook with their image while they are unknowingly wrong to just focus on fashion.

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"Dress for Success" Is No Longer Enough

“Dress for Success” Is No Longer Enough
Part 2 of the Image Impact Primer Series. The concept of “Dress for Success” is flawed.  Listen as Michele explains why updating this concept to “Dress In Confidence” serves you more deeply and with greater results.
 

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The Image Essentials That Accelerate Trust-Building

Part 1 of the Image Impact Primer Series. Learn the reason you build a strategic image is for one central purpose - to build trust at lightening speed. In this episode, Michele explains the powerful advantage you gain when you use all parts of your image to relate to the people around you.

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Use Your Voice: A Pre-Launch Reflection

Using your voice can be scary. “What if I’m judged. What if they don’t understand me. What if what I say isn’t important.” Are all thoughts that race anytime you want to put yourself “out there.” I know.

I remember the day opened my small-business marketing services store in my local community. I was 22. I was a tiny fish, a young pup, among what felt like giants. I stayed true to my marketing consulting services and excellence in it - offering results to my customers.

I remember the day I started my image consulting business and accepting new clients. I was scared ish-less to do a color draping and get her season wrong. I focused on honing a skill that I would come to see is a gift, not simply a talent.

I remember the day I flung the virtual doors open to my business and began offering my #HueandStyle magic globally. Talk about being scared. I was talking to the world, live about who I was, what I do and about why it’s far more than...

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