What's The Point Of Building An Image Right Now? | Q&A

A lady from my free Facebook group DM'd me and was brave enough to ask me this big question:
 
"What's the point of building an image - as you call it? We're not going anywhere. We're all working from home or changing how we work, have nowhere to wear "good clothes," and I don't think we feel like it anyway after a year in sweats."
 
Phew. I can hear the frustration in her...
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