Show Up Confident: The Blog by Michele Charles Gustafson

The Truth About "Building Your Brand"

confidence hue and style philosophy personalbranding professional image strategic image success Apr 21, 2022

Everyone says:

“Build your brand!”

“Be an Influencer.”

“Captivate your audience.”

"Tell your story."

You've probably heard all of these and more about how to build your personal brand influence and visibility. Seriously, am I right?

It's mostly well-meaning but too generic and short-sighted.

While there is some truth to having to put yourself and...

My Style Prediction For The New Year [VIDEO]

entrepreneurship fashion hue and style philosophy professional image strategic image style videochat Dec 28, 2021

I'm not reporting about outfit trends or the "it" look because to simply "dress in style" is not going to be enough to stand out. Find out what I mean in this 3-minute video!

If you know you have a mark to make next year, based on how people choose the people they buy from or buy into, I'm sharing why now is the most important time in history to build a personal brand image in a...

Dressing Well Is Not About Fashion [PODCAST]

fashion getupanddressed hue and style philosophy podcast strategic image May 18, 2021

This episode title may be controversial but I'm ok with it because I know the truth about the everyday woman getting dressed.

I wanted to go back to my "image-confidence consultant roots." I share one of my Credos that drives my passion to help women present themselves as their most authentic best. If you're a lover of fashion and shopping, take a listen I'll introduce you to...

What's The Point Of Building An Image Right Now? | Q&A

confidence mindset professional image q&a strategic image Apr 19, 2021

A lady from my free Facebook group DM'd me and was brave enough to ask me this big question:

"What's the point of building an image - as you call it? We're not going anywhere. We're all working from home or changing how we work, have nowhere to wear "good clothes," and I don't think we feel like it anyway after a year in sweats."

Phew. I can hear the frustration in her...

Meet Me In Locale YLL Magazine | Cover Story & Interview

aboutmichele entrepreneurship featured in lloydminster news+media professional image strategic image Apr 13, 2021

When magazine creator and local Lloydminster champion, Kimberly Steier, asked me to be her cover story for the April Issue of Locale YLL Magazine, I was speechless.

She shared that she knew she had to meet me after hearing "my name in the streets" from my image-confidence clients & long-standing community networks. She shared that she was determined to me and boldly reached out.

(I love...

Why Your Clothing & Confidence Cannot Be Separated [PODCAST]

confidence fashion mindset professional image strategic image Mar 30, 2021

It might be a wild idea for you! The unmistakable connection between your clothing and your confidence and that one is not separate from the other. If you want to boost your power, influence and presence, getting this connection dialed in gives you a superpower to be not only the best version of yourself but a trailblazer & change-maker in any industry, at any level who owns their...

Community Leadership And Your Personal Brand Image [PODCAST]

entrepreneurship leadership personalbranding podcast professional image strategic image success Mar 09, 2021

An intentional well-crafted image is a shortcut to creating a community that performs, profits and transforms because to lead, you need deep trust first. Find out the connection between your image, your leadership development, your community and your impact. You’ll be surprised how tightly bonded they are. This image-confidence lesson is essential for anyone who wants to make a...

Success Starts With Who You See In The Mirror

2020reflection hue and style philosophy mindset strategic image success Dec 14, 2020

People often ask me. How is Hue and Style® different. And it's a great question. I genuinely believe that how I "style confidence" in someone before I style any outfit is what gets the results.

I use the proven science of enclothed cognition to help shift the way you believe in yourself and then show you how to put that self-belief on your body. For real, this is science, and it improves...

Make Your 3 Second First Impression Count | CTV Your Morning

as seen on ctv appearances featured in firstimpressions professional image strategic image Nov 27, 2020

I shared with Your Morning host Anne-Marie Mediwake why first impressions are just 3 seconds long yet mean so much for your ability to show up for your day, goals and life.

CLICK HERE TO WATCH

about your personal branding presence and skills! CLICK HERE.

The 5 Influencing Superpowers Of Color

color fashion firstimpressions hue and style philosophy professional image strategic image style Nov 12, 2020

Today, my clients learn how to influence others using color. Best. Day. Ever.

I bet you didn’t know that color can influence others in one of 5 different ways. (Yes, 5)

My favorite one of the five is the influencing ability to negotiate. (Yes, it can help you do that.)

We negotiate everything in our lives, and anything you want that is new in your life requires you to negotiate...

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