Confidence Shift

The Blog by Michele Charles Gustafson

The Scary Truth About Your Personal Branding Strategy

Today, I’m breaking down the truth about Personal Branding - what it is and what it’s not - direct and in my signature peachy style coming straight from my expert image and marketing background. If you think building your brand means just putting up a website or looking cute at your brand photo shoot, you’ll need to listen.  There is far more to it and far more at stake than you realize!
 
The masterclass mentioned in this broadcast is a FREE workshop you can access at bit.ly/whystyleseries. See you inside!
 

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The Overlooked But Insanely Valuable Image Elements

Part 3 of the Image Impact Primer Series. In this final installment of the Series, Michele jam packs two image concepts into one episode (so don’t stop listening after the first part). She shares what most people overlook with their image while they are unknowingly wrong to just focus on fashion.

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The Image Essentials That Accelerate Trust-Building

Part 1 of the Image Impact Primer Series. Learn the reason you build a strategic image is for one central purpose - to build trust at lightening speed. In this episode, Michele explains the powerful advantage you gain when you use all parts of your image to relate to the people around you.

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5 Simple & Powerful Ways to Maximize Your First Impression

 
 Learning to become confident in the image you portray to others is easier when you have a fantastic role model. My Dad, Dr. Gerald Sonson Charles Jr., was my example. He was a significant reason why I do what I do today.  He was the sharpest dresser and the first one to teach me the importance of a great first impression, how your image connects to a mindset that creates success and how your presentation teaches others how to treat you.
 
In honor of my Dad,  I'm sharing with you HIS "be sharp as a tack" image advice:
 
1. "It’s better to be an hour early than a minute late."  Arriving on time shows respect for others. They will instantly take you more seriously.  Arrive appropriately early, around the 10-minute mark. Earlier than that and you may be intruding on your hosts' time causing an impression that works against you.
 
2. "Don’t wear home clothes in town."  You are a walking billboard...
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The Top 2 Elements of A First Impression

Ninety-three percent of your first impression is built on your appearance. That means people are judging you and you haven’t even said a word.  It’s not fair but it’s true.

 
These are the two elements people notice first in your appearance:
 
:: YOUR FACE - Your features, the center of your face, your eyes and the gesture of your mouth (your smile). Then the hair that frames your face.
 
:: YOUR FIT - How your clothing “hangs” on your body; if it’s well-groomed, is not-too-tight or too-baggy.  If it is in good repair which tells them about how much you care for yourself.
 
These two elements will communicate to a new customer, client or relationship if you would care about them; if they should trust you to do business or if they believe that you “know your stuff."
 
First impressions can make or cost you money as a business or as an entrepreneur or even an individual wanting to stand out and develop their...
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