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Confidence Shift

The Blog by Michele Charles Gustafson

The Scary Truth About Your Personal Branding Strategy

Today, I’m breaking down the truth about Personal Branding - what it is and what it’s not - direct and in my signature peachy style coming straight from my expert image and marketing background. If you think building your brand means just putting up a website or looking cute at your brand photo shoot, you’ll need to listen.  There is far more to it and far more at stake than you realize!
 
The masterclass mentioned in this broadcast is a FREE workshop you can access at bit.ly/whystyleseries. See you inside!
 

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The Overlooked But Insanely Valuable Image Elements

Part 3 of the Image Impact Primer Series. In this final installment of the Series, Michele jam packs two image concepts into one episode (so don’t stop listening after the first part). She shares what most people overlook with their image while they are unknowingly wrong to just focus on fashion.

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"Dress for Success" Is No Longer Enough

“Dress for Success” Is No Longer Enough
Part 2 of the Image Impact Primer Series. The concept of “Dress for Success” is flawed.  Listen as Michele explains why updating this concept to “Dress In Confidence” serves you more deeply and with greater results.
 

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The Image Essentials That Accelerate Trust-Building

Part 1 of the Image Impact Primer Series. Learn the reason you build a strategic image is for one central purpose - to build trust at lightening speed. In this episode, Michele explains the powerful advantage you gain when you use all parts of your image to relate to the people around you.

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2019 Pantone Color of the Year: Living Coral

Every year, color authority Pantone releases it’s Color of the Year! It’s always so exciting for me as a color expert to see how this influencer will be driving color’s direction in everything from fashion to art, to home decor and design. Pantone’s reach is far and wide but just as I counsel my clients, just because the “authority” has told you what the “it” thing is, doesn’t mean it’s right for you.

 
Color is personal. It’s infinite nature combined with your unique features in your skin tone, eye color, hair levels, and contrasts mean some color will flatter you more than others.  That’s why a personalized palette is essential to any powerfully magnetic wardrobe.  It creates cohesion, brilliantly unexpected combinations and makes you stand out in just right way.
 
This year’s color of the year is Living Coral. Pantone describes it as “animating and...
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The Top 2 Elements of A First Impression

Ninety-three percent of your first impression is built on your appearance. That means people are judging you and you haven’t even said a word.  It’s not fair but it’s true.

 
These are the two elements people notice first in your appearance:
 
:: YOUR FACE - Your features, the center of your face, your eyes and the gesture of your mouth (your smile). Then the hair that frames your face.
 
:: YOUR FIT - How your clothing “hangs” on your body; if it’s well-groomed, is not-too-tight or too-baggy.  If it is in good repair which tells them about how much you care for yourself.
 
These two elements will communicate to a new customer, client or relationship if you would care about them; if they should trust you to do business or if they believe that you “know your stuff."
 
First impressions can make or cost you money as a business or as an entrepreneur or even an individual wanting to stand out and develop their...
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Who's The Lady? : A Re-introduction

Sometimes we get down deep in what we do and who we do it for, that we forget many people may be "meeting" us for the first time on social media or on our website.  

Since I teach my clients how to create a total image with their personal brand, I know it's so important to every now and then re-introduce yourself to the new eyes who are seeing you in the wide world of the internet.

This can be done with a new profile picture, a refreshed bio or even a full post dedicated to sharing what you do for those you serve - with a little bit of personality sprinkled in.

I recently posted an introduction on my Instagram and thought I would post it here too.  Nice to meet you if we haven't met yet - and if we have, I'm happy to catch up with you, Gal!

I’m late on #FridayIntroductions but I’m an Aquarius so I can play by my own rules! So for all who have joined me, welcome! My name is Michele - yes, with one "L".

One of my clients described me as "a life coach who...

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