Confidence Shift

The Blog by Michele Charles Gustafson

Unlock Massive Motivation For Your Next Success

entrepreneurship inspiration mindset personalbranding podcast success Oct 01, 2019

Finding the motivation to chase your dreams or build your confidence in any part of life is not about what you think. Most people are “trying hard” to be motivated when the secret lies in finding something different inside yourself and then using it to create natural motivation. Listen as Michele breaks down this little-know quality that unlocks massive motivation for your growth and life.

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Let's hang out after the episode! You can leave feedback and insights on the episode on the @ConfidenceShiftPodcast Instagram page or you can join my private Facebook group. A few times per year, I open my FREE 3-day workshop "Why Style Week" that helps you understand the deeper connection between your style, total image, confidence and success. It's open now! Join in!

A Journey To Surprising Confidence with Courtney

client interview confidence confidence shift conversations entrepreneurship inspiration personalbranding podcast professional image success Sep 24, 2019

To celebrate the beginning of Season 2 of the Confidence Shift Podcast, I invited to one of my clients to join my Confidence Shift Conversations. Courtney, who went from a woman hiding in the background with her gift to help others to an on-purpose disciplined change-maker owning how she leads by example and using it to lift others.

We dove into her inspiring story of how she found eye-opening confidence in my Hue and Style image confidence program, what shocked her most to learn about how dressing unintentionally was reflecting her deepest negative self-beliefs, and how those belief were keeping her in depression from loving herself more and from fully stepping into the role of an intentional mother, and a leader to others in business.

Courtney shared:

How you “can turn her life around” by seeing yourself differently through the mirror first and then committing to connecting it to a transformed confidence mindset that changes your life.

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The Myth of the Fashion Uniform

fashion hue and style philosophy personalbranding podcast style Sep 17, 2019

The idea of a “fashion uniform” sounds attractive - easy, a no-brainer - especially when iconic figures like Steve Jobs can wear one. In this episode, Michele breaks down what you’re missing about adopting a fashion uniform instead of an image strategy.

The Scary Truth About Your Personal Branding Strategy

confidence firstimpressions hue and style philosophy mindset personalbranding podcast strategic image Apr 02, 2019

Today, I’m breaking down the truth about Personal Branding - what it is and what it’s not - direct and in my signature peachy style coming straight from my expert image and marketing background. If you think building your brand means just putting up a website or looking cute at your brand photo shoot, you’ll need to listen. There is far more to it and far more at stake than you realize!

The masterclass mentioned in this broadcast is a FREE workshop you can access at bit.ly/whystyleseries. See you inside!

The Overlooked But Insanely Valuable Image Elements

firstimpressions hue and style philosophy personalbranding podcast strategic image Feb 26, 2019

Part 3 of the Image Impact Primer Series. In this final installment of the Series, Michele jam packs two image concepts into one episode (so don’t stop listening after the first part). She shares what most people overlook with their image while they are unknowingly wrong to just focus on fashion.

"Dress for Success" Is No Longer Enough

fashion hue and style philosophy personalbranding podcast strategic image style Feb 19, 2019

“Dress for Success” Is No Longer Enough

Part 2 of the Image Impact Primer Series. The concept of “Dress for Success” is flawed. Listen as Michele explains why updating this concept to “Dress In Confidence” serves you more deeply and with greater results.

The Image Essentials That Accelerate Trust-Building

firstimpressions hue and style philosophy personalbranding podcast strategic image Feb 12, 2019

Part 1 of the Image Impact Primer Series. Learn the reason you build a strategic image is for one central purpose - to build trust at lightening speed. In this episode, Michele explains the powerful advantage you gain when you use all parts of your image to relate to the people around you.

2019 Pantone Color of the Year: Living Coral

color personalbranding style Dec 31, 2018

Every year, color authority Pantone releases it’s Color of the Year! It’s always so exciting for me as a color expert to see how this influencer will be driving color’s direction in everything from fashion to art, to home decor and design. Pantone’s reach is far and wide but just as I counsel my clients, just because the “authority” has told you what the “it” thing is, doesn’t mean it’s right for you.

Color is personal. It’s infinite nature combined with your unique features in your skin tone, eye color, hair levels, and contrasts mean some color will flatter you more than others. That’s why a personalized palette is essential to any powerfully magnetic wardrobe. It creates cohesion, brilliantly unexpected combinations and makes you stand out in just right way.

This year’s color of the year is Living Coral. Pantone describes it as “animating and...

The Top 2 Elements of A First Impression

firstimpressions personalbranding Aug 31, 2018

Ninety-three percent of your first impression is built on your appearance. That means people are judging you and you haven’t even said a word. It’s not fair but it’s true.

These are the two elements people notice first in your appearance:

:: YOUR FACE - Your features, the center of your face, your eyes and the gesture of your mouth (your smile). Then the hair that frames your face.

:: YOUR FIT - How your clothing “hangs” on your body; if it’s well-groomed, is not-too-tight or too-baggy. If it is in good repair which tells them about how much you care for yourself.

These two elements will communicate to a new customer, client or relationship if you would care about them; if they should trust you to do business or if they believe that you “know your stuff."

First impressions can make or cost you money as a business or as an entrepreneur or even an individual wanting to stand out and develop their...

Who's The Lady? : A Re-introduction

aboutmichele personalbranding Mar 11, 2018

Sometimes we get down deep in what we do and who we do it for, that we forget many people may be "meeting" us for the first time on social media or on our website.

Since I teach my clients how to create a total image with their personal brand, I know it's so important to every now and then re-introduce yourself to the new eyes who are seeing you in the wide world of the internet.

This can be done with a new profile picture, a refreshed bio or even a full post dedicated to sharing what you do for those you serve - with a little bit of personality sprinkled in.

I recently posted an introduction on my Instagram and thought I would post it here too. Nice to meet you if we haven't met yet - and if we have, I'm happy to catch up with you, Gal!

I’m late on #FridayIntroductions but I’m an Aquarius so I can play by my own rules! So for all who have joined me, welcome! My name is Michele - yes, with one "L".

One of my clients described me as "a life coach who...

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