The Blog by Michele Charles Gustafson
What I do for women is not for “fashion-hunters,” it’s for “impact-makers”.
I help women be noticed, be memorable and create a picture of total confidence for themselves and their public by teaching them to know every single detail about who they truly are, to rediscover their deep purpose and to present themselves for the lives they are creating.
It may start as I show them how to translate this refreshed spirit into a magnetically stylish image of presence that has people wanting to meet them, but it skyrockets when they 10x their own confidence and begin using that momentum to take action that changes their lives and the lives of those they serve, grow and love.
My process is no measly collection of “tips and tricks” is a juggernaut packed with one-of-a-kind proven personal brand marketing strategy, color psychology wizardry, evolving wardrobe framework, priceless personal growth, and an international support community of like-minded...
Mother Nature has seasons. You have seasons to your life. Flowing with them can feel like a crazy transition but look on the bright side, firstly, you’re not alone, and secondly, you can learn to navigate them when you know how to use them in your favor and define what is the most important time of your year - for you.
It took me a long time to learn this gem of a lesson. For most of my life, I was an achieve-at-all-costs-type-A barreling through every season of life. It wrecked me and sent me straight to depression. When I saw that my life, work, business, relationship - everything - had seasons, I felt freer.
Here’s what I learned:
Your definition of success determines your seasons.
There are six definitions of success I work with my confidence mindset mentorship clients, and I’ll tell you, only one is money. I’ll also tell you that most women don’t care about a pile of money, they want it for different...
I believe in Personal Alchemy.
Alchemy is the ability to turn something “basic” into something more “precious.” The idea is usually reserved for the turning of metals into gold but for me, it’s helping my people turn a self-doubt-laden, obligation-driven life into a personal growth-powered, purpose-filled journey. To me, that’s Personal Alchemy.
You see, you’ve got your own “periodic table of elements” - your talents, your gifts, your message, your voice - that when combined with rock solid, authentic sureness-of-self can make your life joyful, happy and successful exactly as you define it for those you serve.
When you know how to use your personal alchemy - rooted in a growing, evolving confidence - you can create anything, touch more and change more lives. It all starts with how you see yourself, Gal. I don’t believe in “faking it til you make it.” The magic of who you are gets lost in that notion....
Formality, not fashion sense, is the secret to always looking appropriate in any situation with your image.
Recently working with clients locally and far-flung, I showed them how garments with different formalities can send completely different messages about your presence. (Just 2 out of 4 here I used to teach this concept). I impressed on them why it is SO important to know your audience and to know what position you play in their minds and then how to portray it with the right garments, colors, and accessories. They saw how Hue And Style strategy has nothing to do with shopping for what’s trendy this season. Fashion is a tool to be used for image presence built on formality.
A couple of my clients are leaders in their church communities which means they need to look approachable yet powerful to their congregations.
Together with their personal color palettes and wardrobe strategy they could see how the people around them would see them...
In this bonus episode and to celebrate the finish of Season 1 of the Confidence Shift Podcast, I invite my special guest, Delaina Parker, to join my Confidence Shift Conversations.
We dove into how she used her Hue and Style image confidence journey with me to first see herself differently, and then to crush the self-doubt villains that were crippling every part of her life. She uncovered how she rediscovered her gifts and passion as an educator and is building a growing business helping families learn the keys to confidence + connection.
In the Season 1 finale, Michele dives in deep into two things you need to create any change that moves you to your next level of success. They are elements you probably haven’t considered and may be actually holding you back from more if you don’t know how to use them in your favour. Tune in as all the lesson of the season collide to help you see why your purpose, image, identity, mindset and actions need to collide in the right way to fill your life with success and joy as you define it.
The last time I was at a business conference was in 2006. It was for the direct selling business I had built, and I was in the top 1% of the company as a Director, top seller, and leader of a top-selling unit.
Since that conference, I’ve switch industries, switched what I provide and how I deliver it. With all of those changes and my remote and rural home location, I had settled into the (incorrect) assumption that I was alone in my business.
While I know I’m the ONLY image consultant/confidence coach that “does” image, color, style, confidence, mindset and personal branding like I do, this weekend proved that I am NOT alone in being a change-maker in helping people be their best with a unique process and delivery method.
From Friday to Sunday, in sunny Irvine, California, I was surrounded by almost 1200 like-minded digital entrepreneurs at the Kajabi Impact Summit who, no matter their expertise, are all in the business of helping others improve their lives...